Brand Guide: Overview
The University of South Carolina Beaufort inspires
a better way of life.
We share this inspiration through what we write, say, and present about the university. And in today's media-rich landscape, there are almost unlimited opportunities for us to tell our story. However, varied messages and disparate presentations can make it difficult for us to show what the University of South Carolina Beaufort represents.
A strong brand helps us be clear about who we are and what we stand for. It allows us to consistently share our purpose, articulate our mission and describe the university in words and images that reinforce what is unique about the University of South Carolina Beaufort.
We've created this Marketing Toolbox to help all of our departments and programs produce materials that are consistent, professional, and immediately recognizable as the University of South Carolina Beaufort.
Use these guidelines as you plan your advertising, brochures, posters, Web sites, presentations, and other communications to ensure your creative work reflects and reinforces the brand and identity of the University of South Carolina Beaufort. Current materials do not need to be discarded. As new materials are needed, they should be created in conjunction with the vision and elements outlined in this site.
To learn more about the branding guidelines, please follow the links below:
- How do we Define the USCB brand?
- What is the Essence of the university's Brand?
- Who are the university's Brand Ambassadors and what are their responsibilities?
- What are the core Audience Messages people at USCB should know?