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Identity Guide: Colors

Official (Primary) Color Palette

The primary colors of the University of South Carolina Beaufort are USCB Navy, USCB Sand, and USC Garnet. 

USCB Primary Colors

Secondary Color Palette

Tie support colors to the subject. Support colors can help connect the visual design to the subject of your piece. For example, a brochure related to oceanography could use blue, or a poster focused on agriculture could use beige, green or purple. 

USCB Secondary Colors

More to come!

We are in the process of updating this portion of the toolbox to make it easier for you to use the colors correctly (and tastefully) in your print and web projects. Please stay tuned!

In the meantime, if you need immediate assistance, please contact the Office of Marketing and Communications—we will do our best to help you!