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USCB University Logos

USCB side by side logos

In August 2011, the graphics of the university academic logo were refined to make it more web-friendly and graphically compatible with companion naming for colleges, schools and campuses. A panel of more than 50 communications professionals from across the university system guided and tested the updated logo, which was then approved by the president of the University of South Carolina.

The University of South Carolina Beaufort's formal logo represents the Beaufort campuses and should be the first choice when using a logo for print or electronic media. Both the standard and linear versions of the University of South Carolina Beaufort academic logo are available as electronic files usable in most popular software applications, such as Adobe InDesign, Microsoft Word, and Microsoft PowerPoint.

Color Variations

Logo Color Variations

The logo can appear in two or one color versions, using the following guidelines. All two-color options must show the palmetto tree symbol with "UNIVERSITY OF" in black, "SOUTH CAROLINA" in garnet, and "BEAUFORT" in black. A one-color reproduction of the logo must appear in all black on a light color background or all white on a dark color background. When the palmetto tree symbol is used alone (without the word mark) the symbol can be shown in all garnet, all black, or reversed (all white).

Minimum Sizes

Logo minimum Sizes

Specifying minimum logo sizes helps to ensure the legibility of the visual elements in various media. The size specifications shown here are appropriate for print. Larger minimum sizes may be necessary for other media such as video and film, or products that require specialized manufacturing, such as embroidered apparel. There may be situations where the logo will need to appear smaller than the minimum shown here (e.g., lapel pins, pens and pencils, CD spine labels). In these situations, please contact the Office of Marketing and Communications for guidance.

Minimum Spaces

Logo Minimum Spaces

A specified clear space ensures the integrity and impact of the university logo. There may be cases where it is difficult to allow the full recommended clear space (e.g., a very small display ad)—in such instances, simply let your best judgment prevail.