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Correct and Incorrect Logo Usage


  • Use only the electronic logo files provided by the Office of Marketing & Communications
  • Scale the files proportionally
  • Keep all elements of the logo together as a unit
  • Maintain the minimum size standards
  • Keep the university colors
  • Keep the logo prominent
  • Contact the Office of Marketing & Communications with questions about the proper use of the logo



  • Try to recreate the logo
  • Add names or other type
  • Stretch, squash or otherwise distort the logo
  • Add or take away graphic elements
  • Make the logo too small
  • Change the colors of the logo
  • Put the logo over busy patterns, backgrounds or colors that obscure the readability of the logo


USCB Logos Correct Usage