Dr. Richard Heiens
Professor of Marketing
Department of Business Administration
One University Boulevard
Bluffton, SC 29909
Dr. Richard Heiens, Professor of Marketing, earned his Ph.D. in Marketing from Florida State University. Prior to coming to USCB, Dr. Heiens served as Professor of Marketing at USC Aiken and on the faculty of the University of Texas at Tyler, where he gained administrative experience as the Director of the MBA Program and on the Board of Directors of the East Texas Lighthouse for the Blind. In addition, Dr. Heiens has worked as a Visiting Professor at Florida International University and at the Barry University Executive MBA Program in Kingston, Jamaica. Dr. Heiens has travelled with his students on study abroad programs to Bratislava, Slovakia; Budapest, Hungary; Ljubljana, Slovenia; Milan, Italy; Prague, Czech Republic; and Vienna, Austria.
Dr. Heiens conducts research in the areas of marketing strategy and consumer behavior and he has published over 40 peer-reviewed journal articles in his career. Among his many publications, his research studies have appeared in the Strategic Management Journal, the Journal of Business and Industrial Marketing, the Academy of Marketing Science Review, the Journal of Strategic Marketing, the Journal of Business Strategy, the Journal of International Consumer Marketing, the International Journal of Bank Marketing, and the Gerontologist. He has also attended and presented his work at dozens of national and international academic conferences, including conferences in Antwerp, Glasgow, Helsinki, Montreal, Rome, and Tokyo.