Center for Event Management & Hospitality Training

Center for Event Management & Hospitality Training

The USCB Center for Event Management and Hospitality Training is a collaboration between the Town of Hilton Head Island and The University of South Carolina Beaufort's Hospitality Management Program. Our mission is to provide specialized education and training that will enable Hilton Head Island to become known as an international destination for event management and hospitality training.

The Center’s key focuses are:

  • Expanding Destination Events
  • Assisting in Event Management
  • Educating Hospitality Professionals
  • Supporting the Hospitality Industry 


The center offers education opportunities in non-credit and certificate courses such as our popular Island Ambassador Program.  The center educates hospitality professionals, USCB students, high school students, Hilton Head Island residents, and individuals who are interested in bettering themselves through education.

Island Ambassador Program  

Tourism loyalty for Hilton Head Island is the goal of the Island Ambassador Program.  Research shows that knowledgeable professionals provide quality guest experiences, which result in return visits. 

As educators, we understand the importance of knowledge. Combining knowledge with our passion for Hilton Head Island, we created the three-part Island Ambassador Program.  Our seminars focus on Island Knowledge, Island Culture, and Island Ecology – topics guests frequently inquire about while visiting our beautiful island. Our goal is to preserve Hilton Head Island as a world-class vacation destination. 

Special Events

People want to celebrate!  Whether licking their fingers at WingFest or shivering at Snow Day – people love a festival.  The special events industry is experiencing a growth phase as communities and companies learn of the positive economic impact these events can have. The center will promote Hilton Head Island as an Event Destination through the creation of new events.

Volunteer Coordination

Special events cannot be successful without volunteers! The Center utilizes student volunteers and provides them with extensive event-management opportunities. This benefits students as they learn through the hands on approach; it also benefits the event as key staff can be available for event expansion. The student workers are majoring in hospitality and provide a degree of professionalism, competence, and enthusiasm that benefit Hilton Head Island by providing visitors with an outstanding experience. 

Quality Management Services

The Center offers assistance in quality management initiatives to our local hospitality industry partners through secret shopper programs, review of service standards, presentation to management and staff, and the development of training tools to support the delivery of quality service. Click here to learn more.


Contact information:

USCB Center for Event Management and Hospitality Training
1 Sand Shark Drive
Hilton Head Island, South Carolina 29928