Brett A. Borton, Ph.D.
Program Coordinator & Associate Professor
Department of Social Sciences
Dr. Brett A. Borton first came to USCB in January 2012 as an Adjunct in the newly formed Communication Studies program. He joined the faculty as a Visiting Assistant Professor in August 2013 and was promoted to the tenure-track position of Assistant Professor in January 2014. He was appointed Program Coordinator for Communication Studies in 2018 and was promoted to the position of Associate Professor with Tenure in August 2020.
Dr. Borton’s areas of specialization are sustainability of journalism, media law, and integrated communications/public relations. He teaches several courses in the Communication Studies program including Public Communication (COMM B140), Introduction to Communication Studies (COMM B190), Writing Across Media Platforms (COMM B210), Communication Law (COMM B303), Introduction to Public Relations (COMM B328) and Public Relations Campaigns (COMM B401), Communication and Popular Culture (COMM B400), and Communication in Sports (COMM B342).
A native of Wilmington, OH, Dr. Borton spent nearly 30 years as a professional journalist and marketing communication specialist. He earned a bachelor’s degree in Journalism from Ohio University in 1981 and worked for nearly a decade as a reporter, editor and columnist for newspapers in Ohio and South Carolina, winning awards from state press associations in both states. He later served as editor of Southern Links and Western Links magazines and wrote three books on golf and travel published by Simon & Shuster in the early 1990s.
He went on to forge a successful career in integrated communications with two of the Southeast’s largest resort and real estate development companies, Sea Pines Company and Greenwood Development Corporation. He started his own marketing communications company in 2003 and served as a consultant to a variety of resort, real estate and golf-related clients.
Dr. Borton returned to academia at the University of South Carolina in 2006, earning a Master’s degree and a Ph.D. in Mass Communication. While a graduate student at USC, Borton was honored by the History Division of the Association of Educators in Journalism and Mass Communication (AEJMC) for his paper, “Scenes from a Revolution: Media Frames and the Evolution of Free Agency in Major League Baseball.”
Dr. Borton has presented academic research and chaired panels at regional and national conferences and has served as a paper reviewer for AEJMC and its peer-reviewed journal Mass Communication and Society since 2013. He has been a member of several search committees both in and out of the Social Sciences Department and is currently the chair of the USCB Courses and Curricula Committee.
A resident of the Lowcountry for nearly 40 years, Dr. Borton and his wife, Sara Johnson Borton, have three sons -- Jarrett, Ian and Evan – and one granddaughter, Ariana.