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USCB to Hold Open House, Conduct Ribbon Cutting Ceremony for Hilton Head Island Campus Nov. 14


October 16, 2018
 
BEAUFORT, S.C. –
The University of South Carolina Beaufort will unveil its new Hilton Head Island Campus, home of the university's baccalaureate program in Hospitality Management, at a ribbon-cutting ceremony Nov. 14 at 11 a.m. An open house will follow until 4 p.m. The public is invited

USCB Chancellor Al M. Panu, Ph.D., will deliver brief welcoming remarks

The $25 million campus building—featuring a wood atrium, glass entries, and tabby columns and walkways—evokes the architectural design and motif of Hilton Head Island. The two-story building encompasses 40,000 square feet and is located on the site of the original USCB Hospitality Management program, which ran from 1998 to 2003, at 21 Office Park Road. The address of the new campus is One Sand Shark Drive, Hilton Head Island.

The new HHI Campus is ideally suited to foster closer ties between the university's Hospitality Management program and the many premium hotels, resorts, restaurants, and other facilities that make Hilton Head Island a world-class destination for millions of tourists every year. All of USCB's hospitality management majors are engaged in internships, undergoing hands-on training that frequently leads to management positions. Half of the internships take place on Hilton Head Island

The new facility will have eight classrooms, two of which are experiential-learning classrooms—a beverage laboratory and a demonstration kitchen. Also, it will have a fabrication laboratory, which will aid students in creating high-quality marketing materials for classes and industry. These include posters to display data collected from tourism surveys, marketing plans, and menus.

The building will also host two centers of learning that provide vital information to leaders of the tourism industry: the Center for Event Management Hospitality Training, and the Lowcountry Resort Islands Tourism Institute (LRITI). In partnership with the Town of Hilton Head Island, the Center for Event Management Hospitality Training serves three functions: event incubation, event volunteer management, and training employees through the Island Ambassador program. Employees who complete courses in island knowledge, island culture, and island environment may be certified as Island Ambassadors.

The Lowcountry Resort Islands Tourism Institute provides essential research, data, and insights to industry leaders in Beaufort, Jasper, Colleton, and Hampton counties. USCB students in the Hospitality Management program gather and analyze the data for industry representatives who are clients of the institute. To date, LRITI has broadened the tourism industry's understanding of its economic lifeline by conducting more than 100,000 surveys and analyzing the results

"The Hilton Head Island Campus will allow students to put theory into practice," says Charles L. Calvert, Ed.D, dean of the Hilton Head Island Campus. "We now have three distinct laboratories—a demonstration kitchen, a beverage lab, and a fabrication lab. Further, by moving the two institutes to the new campus, students will be able to conduct applied research and training for businesses on Hilton Head Island."

All students in the Hospitality Management program live on the Bluffton Campus. Freshmen and sophomores will take core courses on the Bluffton Campus, while juniors seniors will receive more specialized instruction in advanced classes on the new campus. They will be transported to and from Hilton Head Island on shuttle buses to ease the flow of traffic. Classes will take place Monday through Thursday

As a baccalaureate program of Hospitality Management, which incorporates the fields of hotel, restaurant, and tourism, USCB draws students from all over the world. In that regard, the university will strive to become a center for international education, building its reputation for exceptional education in the hospitality field. Closer to home, the program is a pathway for students from Hilton Head High School who are interested in pursuing a career in the hospitality industry. Some 150 students at Hilton Head High School take courses in hospitality management now. The university is pursuing a dual-credit arrangement with the school to draw more students to the new campus

USCB also has a two-year transfer agreement with the Technical College of the Lowcountry. When TCL builds its culinary institute, students will be able to transfer to USCB to complete a bachelor's degree in hospitality management

"They're a culinary institute; we're a management program," Dr. Calvert says. "They teach applied food science. We teach management. We will accept their credits toward our baccalaureate program."

With its open architecture and a patio overlooking a tranquil lagoon, the new campus building will serve as an event center for community activities. The first event to be scheduled is the 29th annual "Taste of the Season" Nov. 16 from 6 p.m. to 9 p.m. The event sponsored by the Hilton Head Island-Bluffton Chamber of Commerce is a celebration of the best cuisine offered by restaurants on Hilton Head Island and Bluffton. Tickets are available for purchase through the Chamber's website: https://www.hiltonheadisland.org/taste/taste-season

For more information about the Bachelor of Science in Hospitality Management, contact Dr. Charles Calvert at 843-208-8218 or calvert@uscb.edu.

For more information about the University of South Carolina Beaufort, contact Candace Brasseur, senior director of communications, at 843-208-8030 or brasse@email.sc.edu.

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