Dr. Peter Swift

Dr. Peter Swift

Senior Instructor of Business Management
NOW Business Degree Plan Coordinator - Nights, Online & Weekends
Department of Business Administration

One University Boulevard
Bluffton, SC 29909
Office: 843-208-8213
Dr. Richard Heiens

Dr. Swift brings 30 years of senior management corporate and consulting experience to the classroom.   In his instruction, he seeks to tie business theory to the actual application in the business world.  Dr. Swift works closely with the career center in providing students with career management mentoring and planning.

In addition to his instruction, he administers the NOW Business Degree Plan and provides course advisement to all NOW business plan students.  The NOW Business Degree plan is a schedule of classes using nights, online and weekends to provide business instruction to those students who are seeking a Bachelor's degree in business, but who also need to work during the week.


Pace University DPS - Management & Marketing
Harvard University MBA – Marketing & Finance
Brown University BA – Political Science & Economics

Business Experience

Corporate positions – PepsiCo, P&G (Richardson Vicks)
Management Consulting – Principal Glendinning Associates, Founder & CEO Horizon Consulting Group.  Fortune 500 clients included Duracell, Frito-Lay, GE, Gillette, Heinz, Maxell, Mattel, Nabisco, Nestle, Pepsi International, Pfizer, Schick, Smucker's, Warner Lambert

International Experience

EU, NAFTA, Middle East, South America, Japan, Philippines

Corporate and consulting accomplishments include the national roll out of Mountain Dew at PepsiCo, the expansion of the Pepsi Challenge Internationally, and the market share leadership of Duracell batteries. 

Areas of scholarly interest and publication

Entrepreneurship, Organizational Learning, Marketing, International Business, Management Strategy.  Dr. Swift's research and articles center on organizational learning and cross function cooperation and information sharing, particularly in the marketing and sales areas.

Course Instruction

Consumer Behavior MKTG 455, Marketing Communication MKTG 454, Business Communication BADM 345, Entrepreneurship BADM 380, International Business BADM 383, Organization Behavior MGMT 376, Business Ethics MGMT 379